The four-step loop
1. Learn the agent's market and voice
Cogniterra starts by scanning the agent's existing website to learn their market, brokerage, niches, and tone — so it isn't writing as a generic real estate voice, it's writing as that agent.
2. Watch for real local signals
The system continuously tracks local news and housing-market data for the agent's specific metro — including Zillow Research metro-level indicators — looking for developments that are actually relevant to buyers and sellers there, not generic seasonal talking points.
3. Draft the article
When something worth writing about surfaces, Cogniterra drafts a full article grounded in that signal, in the agent's own voice, with standard real estate disclaimers and Fair Housing-conscious guardrails applied automatically.
4. Human approval, then publish
The draft goes to the agent's phone via Telegram. One tap approves it, one tap rejects it. Nothing publishes without that approval. Once approved, it goes live directly on the agent's existing website — through a WordPress plugin, a private RSS feed, or a JSON API.
What "automated" doesn't mean
It doesn't mean unattended. It means the two hours of research-and-drafting work per post is gone — not the agent's judgment over what goes out under their name and license.