Pre-Filled with August 2026 Zillow Research Data

St. Louis, MO real estate market update template & scripts

Every other market update template arrives empty with blanks you have to fill in yourself. This one comes pre-filled with current St. Louis home values, days to pending, inventory, and plain-English analysis. Free, zero sign-up.

Typical home value$275,704+3.4% year over year
Median sale price$292,000+8.1% year over year
Days to pending26 days+13.0% year over year
Sold above asking46.5%-0.4 pts year over year
Instant Personalization (Optional)Fills your name & brokerage into all templates live
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Client Market Update Email

Optimized for high reply rates. Best sent monthly to past clients & sphere of influence.

Subject: What's actually happening with St. Louis home prices this month

Hi [Client Name],

I've been tracking the latest housing numbers for the St. Louis area (August 2026), and there are a few interesting shifts worth knowing if you own property here or are planning a move.

St. Louis Snapshot as of August 2026

  • Typical home value: $275,704 (+3.4% year over year)
  • Median sale price: $292,000 (+8.1% year over year)
  • Days to pending: 26 days (+13.0% year over year)
  • Sold above asking: 46.5% (-0.4 pts year over year)
  • Homes for sale: 8,929 (+9.0% year over year)
  • New listings: 3,722 (+5.6% year over year)
  • Typical asking rent: $1,443 (+3.9% year over year)

The typical home in the St. Louis area is valued at $275,704 as of August 2026. That is 3.4% above where it sat a year ago, when the same figure was $266,742.

Homes are taking about 26 days to go under contract, compared with 23 days this time last year. 46.5% of sales are closing above the asking price, down from 46.9% a year ago.

There are 8,929 homes on the market, +9.0% against last year. New listings are +5.6% year over year.

On the rental side, asking rents are around $1,443 a month, +3.9% year over year.

For buyers: there is more to choose from than a year ago, homes are sitting longer before going under contract, fewer sales are going over asking. What that means for a specific budget and neighbourhood is worth a conversation โ€” these are metro-wide figures.

For sellers: the average time to contract has lengthened, there are more competing listings, the share of homes selling above asking has fallen. Pricing against what is actually selling nearby matters more in this kind of market than it does in a fast one.

Curious what this means for your specific home or neighborhood? Just hit reply โ€” I'm happy to run a quick 2-minute street-level estimate for you, no pressure at all.

Best,

[Your Name]

[Your Brokerage / Team]

Monthly Market Dispatch

Get St. Louis's new numbers emailed to you on the 1st of every month

Never hunt down MLS or Zillow figures again. We deliver the updated St. Louis email template, social post, video script, and fresh metrics straight to your inbox as soon as new data lands. Zero spam, unsubscribe anytime.

Autonomous Authority Engine

Tired of copying and pasting updates every single month?

Cogniterra turns your local St. Louis market data and planning decisions into original, compliance-screened blog articles written in your exact voice โ€” and automatically publishes them directly to your existing WordPress site after you approve them on your phone.

The 1-Deal Commission Math for St. Louis Agents

Agents often wonder if monthly content marketing is worth the consistency. Here is what the numbers look like in the St. Louis market:

Typical St. Louis Price$275,704
1 Closed Commission (~2.75%)~$7,582
Cogniterra (1 Year)$948 ($79/mo)

If consistently sending monthly market intelligence keeps you top of mind and generates or retains just one single client transaction per year, your return on investment is over 800%.

What the St. Louis, MO numbers actually mean right now

The typical home in the St. Louis area is valued at $275,704 as of August 2026. That is 3.4% above where it sat a year ago, when the same figure was $266,742.

Homes are taking about 26 days to go under contract, compared with 23 days this time last year. 46.5% of sales are closing above the asking price, down from 46.9% a year ago.

There are 8,929 homes on the market, +9.0% against last year. New listings are +5.6% year over year.

On the rental side, asking rents are around $1,443 a month, +3.9% year over year.

For buyers: there is more to choose from than a year ago, homes are sitting longer before going under contract, fewer sales are going over asking. What that means for a specific budget and neighbourhood is worth a conversation โ€” these are metro-wide figures.

For sellers: the average time to contract has lengthened, there are more competing listings, the share of homes selling above asking has fallen. Pricing against what is actually selling nearby matters more in this kind of market than it does in a fast one.

Two things this page cannot supply: what is happening on your own street, and how to word the ask at the end. The first is why your clients hired you rather than opening Zillow. The second is covered once, properly, in the guide on the main template page โ€” repeating it here in twenty slightly different ways would not make it truer.

What St. Louisโ€™s government decided recently

Market data describes what already happened. These are decisions that shape what happens next, and they are the part of a market update a national newsletter cannot write for you. Pick one, add a sentence on what it means for the street it is on, and the update stops reading like everyone elseโ€™s.

Affordable housing

Bond measures, inclusionary requirements and housing-authority funding change both the supply that arrives in two to five years and what a developer must include to get an approval. Inclusionary percentages in particular feed straight into the price of the market-rate units that carry them.

Zoning and land use

Rezonings, variances, overlays and comprehensive-plan amendments decide what can be built next door. They are the single best early indicator of where a neighbourhood is heading, and they are decided in public months before anything appears on a listing.

Full St. Louis 5-Year Market Data

Historical sparklines and multi-year time series across all seven Zillow Research indicators.

Explore St. Louis charts & metrics โ†’

Recent St. Louis Housing Decisions

What local city councils and zoning commissions have passed that will affect future inventory.

View St. Louis civic tracker โ†’

Frequently asked questions

Can I use this St. Louis, MO update with my clients immediately?

Yes. All numbers are pre-filled directly from official Zillow Research data for the St. Louis, MO metro area. You can personalize with your name and brokerage, copy your preferred format (Email, Social, Video, or SMS), and send it out immediately.

How often are these St. Louis numbers refreshed?

Monthly, as soon as Zillow Research releases their updated data files. Sale prices and inventory typically settle about four weeks after month-end to reflect recorded county transactions.

Why do you provide video and SMS scripts alongside the email?

Because different clients consume content in different places. Past clients and referral spheres engage heavily with monthly emails, while social followers on Instagram/TikTok respond to 60-second video breakdowns. Cold leads in your CRM are best re-engaged with a short 2-sentence text message.

Is this data for the city of St. Louis or the whole metro area?

The whole metro area (St. Louis, MO). Metropolitan statistical areas cover surrounding suburbs and commuter counties. We recommend adding a quick one-sentence note about what you are seeing on your specific street or neighborhood.

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